Every Lilly Pulitzer print begins as a hand-painted original, brought to life by the brand’s in-house team of talented print artists. In close collaboration with the print design team, I led the concept development, direction, filming, and editing of a series of vibrant print videos crafted specifically for social media. These videos offer an intimate, behind-the-scenes look at the artistry and imagination behind each design—highlighting the bold color, movement, and joyful spirit that make Lilly Pulitzer’s prints so iconic. The result is a visual celebration of the creative process, designed to resonate with audiences and deepen their connection to the brand.