Introducing a limited-edition capsule collection that merges the timeless craftsmanship of Saint James with the vibrant, hand-painted artistry of Lilly Pulitzer. This transatlantic collaboration unites Saint James’ iconic French-made nautical silhouettes with Lilly’s signature resort prints. I shaped the collection’s overall visual direction, defining the look and feel across all platforms to reflect effortless elegance and coastal charm. I designed and produced organic social assets and captured stills and video at the New York City launch event for real-time coverage on our social channels.